I love to visit an online store and to discover they have a really informative and well written blog. It is hugely helpful when buying online to have advice from the shop. It is like having a shop assistant help you.
Terry's Fabrics have created a fabulous blog to help you choose from
their huge range of fabrics, curtains, home accessories, blinds, lighting and bedding.They advise on How To Get a Look, How To Use different types of fabrics and even show design ideas by country.
Let's have more of this. Online shop blogs should be informative and not just there to promote their own products.